What began as a family day trip in 2001 has burgeoned into one of the Temecula Wine Region’s most prestigious and celebrated wineries. When BJ and his family originally toured the Temecula Valley, it was just for a relaxing day trip to explore the local wine country and at the time no one in the Fazeli family could have imagined that this simple getaway would serve as the beginning of a life changing adventure. The Fazeli's fell in love with the Valley and purchased land to grow some grapes and maybe make a little wine – however BJ Fazeli has never understood the meaning of the word ‘little.’
Connecting with his Persian ancestry, Fazeli Cellars’ owner BJ Fazeli chose the Shiraz grape as the benchmark grape for his winery. From there, Fazeli Cellars’ commitment to excellence has transformed his winery into home for high quality wines that pay homage to the rich cultural heritage of Ancient Persia – with roots firmly planted in modern Southern California.
Originating from his native Persia (now Iran), Fazeli entrepreneurial acumen propelled his career as a pioneering executive in direct response marketing where he founded one of the industry’s most successful businesses, as well as launched art galleries and a successful restaurant in London. Through it all, Fazeli Cellars is BJ’s crowning achievement, a glowing tribute to his rich heritage and love for his Southern Californian home.
What started out as a hobby became a passion – and the passion became Fazeli Cellars.
Welcoming more than 2 million visitors each year, the casual, picturesque Temecula Valley – home of Southern California’s world-class wine region – is a year-round getaway and vacation destination located 60 minutes from San Diego, Orange County, and Palm Springs; 90 minutes from Los Angeles and Hollywood. A memorable day trip or weekend getaway, Temecula is the jewel of the Inland Empire, offering a wide choice of five-star resort accommodations and restaurants, as well as an abundance of leisure activities that range from balloon tours over the valley to horseback riding. Surrounding the Temecula valley Wine Country are the Palomar Mountains, the Rainbow Gap, and Santa Margarita Gap. Popular boutique destination includes the Temecula Valley A.V.A. (American Viticulture Area) as well as Downtown Old Town Temecula, Pechanga Resort & Casino, and the De Portola Wine Trail.
Fazeli Cellars ranks among the region’s most celebrated wineries, and owner BJ Fazeli is lovingly recognized as one of the region’s leading ambassadors.